Oak Brook-based Straight North has been providing internet marketing, web development and branding strategy for B2B firms around the country since 1996. The internet offers a vast amount of marketing tools at our fingertips, but it takes a well-crafted vision in order to harness them for a company’s success. Straight North helps their clients to unify and streamline each element of this process, beginning with branding. Whether a company is rebranding after a change or if it’s just starting out, Straight North draws upon its full design firm staff to develop a clear identity for each client that carries through every element of a marketing campaign.
We all know a great website is the cornerstone to developing a business, and that includes more than just a great design; Straight North works with companies to create cutting-edge, effective and easy-to-manage websites complete with the newest CMS platforms, copywriting support and SEO optimization. Along with user-friendly design, Straight North web developers create online stores, allow for tracking and analysis, and offer quality support for their clients.
And in the most rapidly developing area of internet marketing, social media, Straight North has all the resources to enable companies to not only use social media platforms, but fully incorporate the benefits into a marketing model. Having a true dialog is key to making social media work for a company, and Straight North clients are given the tools to communicate in real-time with their customers through Facebook, Twitter, LinkedIn, blogging platforms and email campaigns, and the analytics tools to track their impact.