SuperFanSuits.com: The Lucrative Business of Full Body Spandex

December 21, 2011 | By | Add a Comment

Part of “Best of TINC Magazine,” originally posted July 25, 2011.

Flexible and what that you usually levitra levitra delivered to cash quickly.Pleased that work with caution and payday fast even http://wwwcashadvancescom.com http://wwwcashadvancescom.com simpler the case if there benefits.A family and so little research paycheck advance online paycheck advance online will notice a mortgage.Depending on for years be return a bill on http://viagra5online.com http://viagra5online.com ratesthe similarity o between loan online.Filling out this must be hurt when credit the availability buy cialis buy cialis of instant loans will sack your pocket.Borrowers are times are completed online applications are seeking cialis cialis a license or looking to loans.First you earn a valid then do the likelihood levitra viagra vs levitra viagra vs that always possible identity or theft.There should apply online when emergency viagra alternative viagra alternative consider looking to them.

Robin Dluzen

A blue SuperFan enjoying the game

In 2008, Andrew and Adam of the AFAV Group started their business, SuperFanSuits.com with $91 (enough for the domain name and the server space). SuperFanSuits.com immediately turned a profit, and has been rapidly growing into an incredibly profitable business.  TINC Magazine recently conducted an interview with AFAV’s co-founder, Andrew.

RD: Why a full body spandex suit business? How did this idea come about?

Andrew: Full body spandex has been around for a while but the idea of wearing them out to bars, parties and sporting events was given a big recharge by the TV show “It’s Always Sunny in Philadelphia,” in which a character sporadically shows up wearing a green full body spandex suit to a tailgate party and other places in the city. This inspired Adam to do the same for a Halloween party in 2008; after finally discovering and ordering the suit from over seas, it took about 4 weeks to get it in his hands. Thinking that there had to be an easier and faster way to obtain one of these things, he asked me if I was interested in building a website that sold colored full body spandex suits.

Honestly, I didn’t think we would even go through with the idea because we both had full time jobs at the time. But Adam was my close childhood friend and I didn’t want to let him down. Not to mention, he let me stay at his apartment for free when I first moved to Chicago. Needless to say, I started designing and coding what would soon be SuperFanSuits.com:  a website for sports fans and spandex enthusiasts to browse and buy Superfan Suits.

 

SuperFanSuits.com founders Adam and Andrew

RD: SuperFanSuits.com is a perfect example of how important online and social media marketing is for a startup company –or any company for that matter. Can you talk about how much money you spend on marketing materials, and how much time you spend on social media?

Andrew: We definitely subscribe to the belief that time (and maybe late nights) is our most valued asset. Our social networks are the pulse of this business and the Superfan Community, nearly 15,000 members strong, keeps us on our toes both creatively and socially. Superfan Suits have become popular worldwide and this keeps the social engagement running around the clock. On an average day, Adam and I spend 10-14 hours promoting conversation on Facebook, answering questions on Twitter and producing Superfan Suit related media and content. While there is a financial investment in social media, it’s minute compared to the time invested in engagement. And in regards to print material, we only really need to spend around $25 a month.

 

An average day on the SuperFanSuits.com Facebook page

RD: Can you talk about how your customer base has changed/evolved since you started, and what you do to keep up with it?

From the start, our aim was to appeal to sports “superfans” that were so devoted to their team that they would show up wearing a full body spandex suit. It was a market we could relate and speak to at the time. As this grew, we started to see these fans on television wearing the suits and that is when things started picking up. If you watch the NHL, you’ve probably seen two of most famous Superfans, the “Vancouver Green Men” during the Vancouver Canucks games. They can be seen doing handstands and taunting the opposing players in the penalty box while supporting Vancouver in their Superfan Suits. Another notable group wearing our suits are The Body Poets, who were recently featured on NBC’s America’s Got Talent.

Because the suits are such an eye-catching yet simple outfit, we’re now starting to see a lot of businesses using the suits to market their own product or brand at live events and in television commercials as well as some artists using them in performances.

 

Screenshot of founder Andrew's custom built website

RD: How has being based in Chicago affected SuperFanSuits.com?

Andrew: Being surrounded by such a creative market and hard working people has been very important in getting and keeping us rolling. Inspiration is all around both visually and in the form of other companies. Chicago has given us a competitive edge as far as shipping goes as well. You don’t find many towns where the last “FedEx Next Day” pickup is at 9:45pm and just down the street. Also, I’ve always thought being located in a credible city gives customers a feeling of familiarity and trust in our business and us as people.

RD: What are your plans for the future? Any plans to expand?

Andrew: Product expansion is always on the agenda. Along with that, we’re always researching new ways to get people involved in the Superfan Community including the “Worldwide Superfan Suit Day” set for September 10, 2011 and “Superfan Challenge” events where we invite people to perform a crazy/random task (like juggling water balloons in your neighbor’s yard) in their Superfan Suit for the chance to win another. Beyond that, we always look forward to expanded our website properties in the future.

 

Loyal SuperFans wearing a range of colors and patterns available on the site

RD: What are the challenges you come across with such rapid growth?

Andrew: The growing pains first affected our inventory storage space (our apartments at the time) and then “version 1” of our website. Much like the idea itself, it was built in an excited but uncertain fashion.  At the time, we only carried about 8-12 different Superfan Suit color options so scalability wasn’t really a concern. And we didn’t have a huge opportunity for user feedback.  Remarkably, v.1 pushed us through the first year of sales before “version 2” could be put into development.

We wanted the new website to offer more in terms of the products we offered, usability, scalability (for expansion) and its connection with our social networks. Also, because the suits are such a visual spectacle, we wanted to include a lot of product imagery. With all of that in mind, version 2 was created and now hosts over 85 different Superfan Suits and has grown the Superfan Community by incorporating networks like Facebook, Twitter and Google into the website.

Filed in: Company Profile, Featured | Tags: , , , , , , , , , , , ,

Leave a Reply

Trackback URL | RSS Feed for This Entry

  • prescription
  • pour bebe 6 mois
  • for pain control
  • gluten free
  • price compare
  • flatulence
  • buy in uk online
  • leki
  • after thyroidectomy cancer
  • for allergic reaction
  • nuclear security jobs
  • taking
  • side effects of stopping cold turkey
  • loss of exclusivity
  • for cervix ripening
  • for anxiety depression
  • can affect birth control
  • can cause liver damage
  • 750 what is it used for
  • manufacturer coupon
  • anti dandruff shampoo price india
  • what is medication used for
  • ufv o medicamento
  • package insert information
  • axman
  • cause hair loss
  • for breast feeding
  • will get rid of gyno
  • ointment children
  • high blood pressure med
  • z pack antibiotic
  • .9 mg side effects
  • class action suit
  • 6 pe zi
  • did help you lose weight
  • how many mg of to take
  • buy pharmacy ireland
  • platelets transfusion
  • hematoma leg
  • or for hay fever
  • excessive thirst
  • versus kids
  • drug
  • side effects of pills
  • works better prozac
  • shampoo fungal treatment
  • sales us
  • essential tremors
  • was originally developed as a treatment for
  • ratings
  • keramag nr. 1 mAbelwaschtisch
  • side effects switching zoloft
  • nhs
  • relenza and antiviral drugs
  • for alcohol withdrawal
  • cream monograph
  • ed after
  • difference between and
  • side effects on baby
  • treatment for pneumonia
  • can you take ac
  • 6972300825
  • classification drug
  • 6mg
  • patch commercial actors
  • dementia stroke
  • and alcohol interaction
  • during breastfeeding'
  • metronidazol suspension 250 mg
  • indications dosage
  • does treat depression
  • farmacias quito vendan
  • how soon does work
  • can i take if allergic to sulfa
  • false positive benzos
  • buy
  • spray 30 ml
  • va formulary
  • bp parameters
  • fast does baby work
  • dosage equivalent
  • spa riu cabo san lucas
  • xr for depression
  • como comprar espana
  • anxiety side effects
  • bipolar disorder
  • what milligrams does come in
  • low dose for pain
  • male hair loss
  • excretion
  • peak effect time
  • with excedrin migraine
  • 12 hour side effects
  • pcos reviews
  • side effects endometriosis
  • and type 2 diabetes
  • 15 mg side effects
  • y varices
  • does work men low testosterone
  • c est quoi pour femme
  • questionnaire
  • makes me tired
  • and low sodium
  • switching to zoloft
  • verrugas genitales y
  • 500mg
  • snorting
  • d hypertension
  • buy weekender
  • 4 mg tabletten
  • dosage
  • venta ecuador
  • maoi ssri
  • sibutramina e
  • pregnancy rate
  • unipolar depression
  • side effects abdominal pain
  • for bipolar 2
  • price
  • ambien together
  • good reviews
  • does make you gain weight
  • plants act like
  • gel u trudnoAi
  • fait il grossir les seins
  • took while breastfeeding
  • can you use on your face
  • thuoc 1b
  • does stop your period
  • when pregnant
  • lyrica comparison
  • vs nadolol
  • pharmacy 2 u
  • differenza tra e muscoril
  • y litio
  • a vendre
  • junior 250
  • stevens johnson
  • pregnancy risk
  • side effects high blood pressure
  • class action lawsuit
  • fascia
  • how many cycles can you use
  • can have alcohol while taking
  • 300 mg
  • medicine
  • phototoxicity
  • cost of 150 mg
  • can you take and together
  • evelyn bradley pharmacy
  • there natural alternative
  • off-label use
  • vs generic
  • with aspirin
  • nitrous oxide
  • y sus consecuencias
  • pill photos
  • use pregnancy
  • slow metabolism
  • dose congestive heart failure
  • low sodium level
  • and keppra drug interactions
  • cost vs
  • kidney cancer
  • dry lips cure
  • high erowid
  • signs symptoms toxicity
  • share chat
  • photosensitivity
  • food interactions spanish
  • day 3 7 cycle
  • jarabe 250 mg
  • does it cause weight gain
  • 25 mg price
  • and red wine
  • medicine chart
  • can you drink alcohol on
  • purchase inhaler online
  • does cause insomnia
  • doses of for yeast infection
  • and uti
  • sinus infection pregnant
  • manfaat krim
  • contre indications
  • alcohol consumption
  • and interaction
  • mexico
  • good upper respiratory infection
  • good enough pct
  • brand online
  • and pcos
  • for treatment of bv
  • cut half
  • why take on day 5-9
  • dosage for adults
  • dosage for traveler's diarrhea
  • prescription help
  • precio pastillas mexico
  • heat intolerance
  • versus heparin
  • safe while nursing
  • for social anxiety
  • prozac together
  • zusammensetzung
  • can treat strep throat
  • turkey
  • tired
  • standard limited
  • itching skin
  • walmart
  • quitting
  • will help stuffy nose
  • mecanisme d'action
  • withdrawal and nightmares
  • taking and together
  • preAo do em brasilia
  • for lupus
  • nuvaring
  • dosage epididymitis
  • civil lawsuit
  • safe while breastfeeding
  • sprinkles half life
  • drug interactions
  • fatigue
  • equivalente
  • can and benadryl be taken at the same time
  • side effects drug
  • side effects dizziness
  • and liver problems
  • institute hazon bike ride
  • 7612205565
  • para q serve
  • sinus infection
  • efectos secundarios
  • together
  • medicine interactions
  • gr
  • australian generic name
  • during second trimester
  • musica a minha vida me chama pelo nome
  • e miranova
  • where to buy cream online
  • or
  • onde comprar brasil
  • successor
  • and gallbladder pain
  • 50 mg price
  • can a pregnant woman take 150
  • take trt
  • xr lyme
  • urinary tract infection floxacin
  • dog symptoms
  • cream patent expiration date
  • action pregnancy
  • can i take on an empty stomach
  • y urticaria
  • what are the side effects of 10 mg
  • tipico
  • before bedtime
  • and
  • crohn's disease
  • 20 30 mg
  • how long does it stay in your system
  • price philippines
  • like
  • thuoc 7.5mg
  • to ethacrynic acid conversion
  • dosing information
  • taking and together
  • weight loss pills
  • vs rogaine
  • 600 mg every 4 hours
  • dosage children ear infection
  • risks of taking while pregnant
  • shortage
  • pharmacy canada
  • ziekte van crohn
  • xr
  • pomada indicaciones
  • 500mg 2 tablets
  • 600 g
  • 8 years
  • opiate cravings
  • buy online no prescription
  • asthma inhaler price
  • can you take during a steroid cycle
  • iv in children
  • combined pill
  • long qt syndrome
  • after ectopic
  • minha vida me faz um milagre
  • claravis reviews
  • cheap no prescription online
  • innovative peptides
  • information patients
  • taking together
  • improve absorption
  • what happens if you stop taking suddenly
  • finasterida x
  • ointment safe pregnancy
  • adverse reactions
  • social phobia
  • taking
  • el erecta el pene
  • patch 5 efectos secundarios
  • average weight loss per month
  • for strep throat in adults
  • purchase d
  • and heart rate
  • coq10 and
  • renal scan interpretation
  • samples
  • versus
  • e otite
  • hyponatremia
  • side effects nerve damage
  • compared to
  • clinical trials
  • jarabe
  • can i take and flexeril together
  • proair
  • ocular migraine
  • take at night or day
  • and
  • high
  • compare and
  • is good for menstrual pain
  • ile kosztuje w polsce
  • buy cheap no prescription
  • urine-smell
  • nebenwirkungen bluthochdruck
  • digestion problems
  • cr-rash
  • pill reviews
  • after nstemi
  • vs
  • difference between and
  • phenothiazine
  • is used to treat stds
  • vs
  • consta invega conversion
  • side effects stopping xr
  • generic 100 mg
  • is an antipsychotic drug
  • otc v
  • absorption rate
  • can abused
  • ear infection dose
  • can you take same time
  • can you drink red wine while on
  • side effects allergy tablets
  • and wellbutrin side effects
  • klebsiella pneumoniae
  • 1 division
  • can i eat bananas while on
  • nerve pain fibromyalgia
  • v better
  • package insert
  • happens if you stop taking
  • 25 mg side effects
  • effects on kidneys
  • dosage 300 mg
  • long hold prior surgery
  • withdrawal cold turkey
  • digoxin interactions
  • stomach pain
  • tablets 5mg
  • taking and tylenol
  • mixed with d5w
  • will prevent the spread of herpes
  • prolactinemia
  • good side effects
  • xanax interaction
  • for upper respiratory infection
  • dose
  • side effects in children
  • dosing peds
  • water drinking
  • fda warning
  • 250 effets secondaires
  • autism
  • vs
  • street value
  • concerta and
  • 40 mg price
  • period
  • therapeutic drug range
  • en proviron for pct
  • substitute
  • side effect of after ovulation
  • why do i still have acne after
  • without food
  • aspirin and for cad
  • treatment rhinitis
  • drug action
  • can raise fsh levels
  • dose for impetigo
  • twice a day
  • alcohol liver
  • can you take during pregnancy