Future Simple: Software to Make Companies’ Lives Simpler

April 21, 2011 | By | Add a Comment

Anthony Brass

PipeJump, Future Simple's sales monitoring software

By no means is the Chicago-based company Future Simple an oxymoron. Since 2009, the company has produced easy-to-use software for small and medium businesses looking to move forward successfully for years to come.

Future Simple co-founder and CEO Uzi Shmilovici tracked his sales and profits years ago for his previous Web-based small business, and found it frustrating. He felt that using Excel spreadsheets and Salesforce CRM ended up being software resulting in overkill for the business.

“We looked around and said, ‘Hey, how come there’s no simple, affordable software for small businesses?’” Schmilovici asked.

He needed to simplify automated and tracked information; Future Simple was born out of these needs.

“When you look at the world of enterprise software in general—and specifically for small businesses, there are offerings there,” he says. Shmilovici added that some of the larger companies use consumer and business softwares, like Quicken and QuickBooks, which are robust software packages, but they don’t offer a convenient and simple user experience.

“It starts by you (and consumers) having the problems; then talking with other people and small businesses—interviewing small businesses—seeing people have the same problem.”

Schmilovici says the need to simplify user experience is important, especially with the new Web technologies in the market. He added the user experience for small businesses have been ignored for too long.

“The scarcest resource for all of us is time; but especially for small businesses,” he says. “You usually have the owner who is also the manager, CEO and CFO, sometimes. Our main goal is to have them being more productive.”

Future Simple’s software simplifies and empowers small businesses by giving them insight on how to improve the sales tracking process, how not loose but attain more deals for the business, and how to identify the right marketing channels.

Schmilovici stresses that companies spend too much time and money on trying to customize software that is “an overkill for them,” and doesn’t tackle efficiency issues.


PipeJump is a simple CRM and sales monitoring software application for small businesses. The software packs a punch, and its user interface is very productive and easy to use.

“It hides all the complexities.” He says PipeJump is similar in its intelligence to the iPhone, in that it’s a smart, expedient system that hides a lot of underlying technology. “On the interface level … the product is simple for many people. Our customers are really excited that it takes them four or five times less to enter data, get the insides, and see the reports that they need,” he says about PipeJump’s success.

PipeJump is an intelligent software that makes sales tracking easier—moving from one sales stage to another—with an intuitive and straightforward interface of tracking and dropping, unlike previous, complex software.

“We focused a lot of time and energy in making the user experience seamless and a great interface that is self-explanatory.” Shmilovici added close support hasn’t been requested much; people get on the system and start using it immediately. He says it takes them no time to enter deals and contacts; and they can solve all the challenges within the business, and not just sales.

QuoteBase is software utilizing online tools for producing estimates and price quotes. The software helps companies obtain requirements and collaborate on estimates, and then sends the information onto customers.

“We get a lot of customers asking to integrate both of them (PipeJump and QuoteBase). This is something we’re working on.”

Future Simple uses a stack of: a database of MySQL; Ruby on Rails (RoR) for developing programs for the back-end; a lot of JavaScript; and HTML5 on the front-end. These work to make the experience smooth. Their software can be self-customized from within the application and settings. Their customers capitalize on the software’s simplicity to help them personalize the process based on their needs.

Future Simple bootstrapped the company for the first year-and-a-half—putting the product together and garnering customer reaction. Then they raised money: two months ago, they got  $1.1 million from venture firms and some angel investors in Chicago. The eight-person staff will add five more within the next few months.

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