Top 5 Art Market Internet Startups –

March 18, 2011 | By | Add a Comment

Nicholas Forrest

Originally posted at:
Reprinted with the permission of the author.

An increasing number of art market related internet startups have surfaced over the last six months as buyers appear to be becoming more confident with purchasing fine art online.  Here are my top 5 art market internet startups: is a new US based startup that uses a facebook-like ecosystem to bring art buyers, curators, gallery owners, collectors and photographers together in a social commerce network. In modern terms they are Facebook, Flickr, Artnet and Etsy rolled into one site specifically for purchasing high quality photography.
Paddle8 is an online platform that enables collectors to acquire artworks free of time and geographical constraints.  Their platform focuses on a monthly series of guest curated online exhibitions. Through the voice of a diverse range of curators, Paddle8 will showcase a range of perspectives on how to look at art.  Curators are drawn from inside as well as outside the art world, embodying the multifaceted relationship between art and its broader context. They are launching Spring 2011
With Artsicle, New York collectors can try their favorite pieces at home for only $50 – so they can be sure the work is right for them.  The New York Based startup allows New Yorkers to choose any work of art from the Artsicle online catalogue to display in their home for only $50 a month until they find something that they want to purchase.  Basically what Artsicle are doing is offering a “try before you buy” service for art collectors. is a new way to discover fine art. From works for sale at leading galleries to those on display in museums and private collections, helps you discover art you’ll love. will launch in Spring 2011. is powered by The Art Genome Project, an ongoing study of the characteristics that distinguish and connect original works of art. Their team of art world professionals and engineers teach their algorithms to understand each work of art across hundreds of attributes. then learns about your preferences, providing increasingly intelligent artwork recommendations over time.

VIP Online Art Fair:
VIP Art Fair is the first art fair to mobilize the collective force of the world’s leading contemporary art galleries with the unlimited reach of the Internet. Its inaugural fair took place exclusively online, January 22-30, 2011, at An unprecedented event, VIP Art Fair gives contemporary art collectors access to artworks by critically acclaimed artists and the ability to connect one-on-one with internationally renowned dealers—from anywhere in the world and without leaving home.

**Nicholas Forrest is an art market analyst, art critic and journalist based in Sydney, Australia. He is the founder of, writes the art column for the magazine Antiques and Collectibles for Pleasure and Profit and contributes to many other publications

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